INTERNORGA 2023 Highlights
Finally back to full strength and in its usual calendar spot: INTERNORGA 2023 was a true family reunion for the hospitality industry - and Welbilt was right in the thick of it with its groundbreaking technologies and innovative solutions for the Horeca industry.
The motto of this year's INTERNORGA - "All together" - could not have been chosen more appropriately: Around 80,000 professionals from the hotel, catering and bakery and confectionery trades came together in the Hamburg exhibition halls. 1,100 exhibiting companies showcased the industry's top trends. The Hotel and Restaurant industry is always on the move - digital, plant-based food, sustainability and automation - are just some of the hottest topics.
Many trade show visitors showed enormous interest in Welbilt’s products in the Kitchen Technology Hall as we presented revolutionary equipment for all areas of the hospitality industry.
Welbilt showcased a series of products that help to provide a joined-up food service equipment solution to address many of today's challenges. Convotherm combi ovens for cooking and baking, the Delfield blast chillers and blast freezers for cooling, and the high-speed ovens of the Merrychef conneX® range for quick food finishing form a coordinated appliance triad. They contribute to stress-free and profitable operation in a successful hospitality business, as many visitors to the stand were able to see for themselves.
Premium combi ovens for future-oriented kitchens
Live cooking shows with the Convotherm maxx pro and the Convotherm maxx demonstrated how processes in professional kitchens can be optimized. using automated cooking and optical recognition based on artificial intelligence.
At INTERNORGA, the complete Convotherm maxx pro family was on show for the first time. Visitors were treated to the first unveiling of the new Convotherm maxx pro floorstanding unit. This latest addition to the maxx pro family is designed to handle large volumes and really aroused the curiosity of the trade audience thanks to its built-in appliance status floor lighting: a colored indicator light, visible from a distance, that shows current operating status.
Merrychef and mini - perfect snack companions
The Convotherm mini, the 51.5 cm wide compact all-rounder, was also on display. When combined with the high-speed oven Merrychef conneX®, it's ideal for concepts where space is limited, and time is of the essence. Merrychef conneX® and Convotherm mini are ideal companions for modern delivery and takeaway concepts, all with WiFi connectivity.
Both the conneX®12, with its 12” cooking space in a 14“ wide housing, and the conneX®16, available in standard or high-performance versions, were in full use at the live cooking shows. Both allow for the preparation of convenience snacks as well as full meals. The new panini grill accessory for the conneX®16, proved to be a big hit, giving visitors consistent, compressed sandwiches with perfect grill marks every time.
Fresh smoothies and shakes at the touch of a button
Addressing market demand for plant-based products, the Multiplex Fresh Blender®, was also available to sample. This self-serve machine prepares natural and fresh smoothies, shakes, frappés and cold drinks in just seconds at the touch of a button. Visitors were treated to a menu of plant based organic drinks that was specially adapted to the European market.
"For more than 90 years, Welbilt has been developing innovative products and solutions for the Horeca industry, always tailored to meet current challenges. We showcased a selection of the latest technologies and innovations at INTERNORGA, products that work together to deliver a wholistic food service equipment solution,“ says Hans-Werner Schmidt, Managing Director of Welbilt Deutschland GmbH.
He adds, “With so much of the event geared towards digital and AI, it was the perfect moment for us to showcase ConvoSense, our innovative system that uses AI and cutting-edge sensor technology for automated cooking."

The new Convotherm maxx pro floorstanding was on display for the first time

Merrychef introduces the panini press accessory for perfect grill marks every time

Multiplex Fresh Blender® self-serve plant-based organic drinks at the touch of a button